February 04, 2022 3 min read
Genuine Mānuka Honey is a complex superfood however, there are a few features that you can look out for when browsing the many products on the market.
This blog will outline what questions you should ask to ensure you only buy 100% pure New Zealand Mānuka honey. This way, you’ll have no issue trying to find your perfect product. From origins to UMF™ labels, this article will give you all the knowledge you need to buy quality Mānuka honey.
Unique Mānuka Factor or UMF™ is an independent certification considered to be the gold standard for Mānuka honey. To obtain this quality mark, Mānuka honey products and brands must pass rigorous testing to ensure that what they are selling is genuine.
Each UMF™ certified Mānuka honey jar will include a UMF™ insignia provided by the Unique Mānuka Factor Honey Association (UMFHA). Enthusiasts of Mānuka honey are well-aware of this unique label, and many will only buy UMF™-certified honey.
UMF™ will grade the honey with a number, based on the concentration of the bioactive ingredients within the Mānuka honey. These grades range from UMF™ 5+ to UMF™ 31+. As the number increases, so does the presence of four unique elements of Mānuka honey: Potency, Authenticity, Shelf Life and Freshness.
Three primary bioactive ingredients contribute to Mānuka honey’s unique properties:
These chemicals must be present at a certain level to receive the UMF™ certification. Therefore, buying UMF™ certified products will ensure that you’re receiving the best of that specific grade.
Mānuka honey is made from the nectar of the native Mānuka bush, found solely in New Zealand. Any products made outside of New Zealand will not be genuine. “Made in New Zealand” is a key phrase that you must look out for on the jar.
As a proud export of New Zealand, Mānuka honey has a legal definition set by the government. As a result, each exported Mānuka honey product must meet specific requirements that include chemical and biological factors.
The Mānuka flower is unique to New Zealand and contains four chemical markers and 1 DNA marker, which indicate purity. If the honey fails to meet these five markers, the New Zealand government will not certify the exported product as genuine. When buying genuine New Zealand Made Mānuka Honey you can be assured of the quality thanks to government certification.
Mānuka honey is usually placed into two categories, monofloral or multifloral. Monofloral means that most of the nectar used to make the honey comes from one flower (Mānuka). Multifloral means multiple flowers have had their nectar used to make the Mānuka honey.
As Mānuka is noted for its unique health and wellness supporting properties, purchasing genuine monofloral Mānuka honey will give you the best opportunity to experience the health benefits. Similar to point 2, the New Zealand government has strict guidelines to classify both monofloral and multifloral Mānuka honey.
Multifloral Mānuka honey is common in supermarkets, and while Multifloral Mānuka honey provides an excellent natural sweetener and contains some antibacterial benefits, monofloral Mānuka honey represents the highest concentration of unique Mānuka honey properties.
The UMF™ label is an excellent indicator to avoid counterfeit honey. However, there are also several different ways a well-established Mānuka honey brand will ensure its products are genuine. Mānuka honey is growing worldwide as a natural food item, and the pledge at PURITI is that we provide transparency and integrity with all our Mānuka honey products.
Some of the anti-counterfeit measures to look out for may include:
PURITI Can Provide You With 100% Pure New Zealand Mānuka Honey
At PURITI, we provide multi-purposeful UMF™-certified Mānuka honey that exceeds all necessary requirements to guarantee purity and potency. Each Mānuka honey product that we sell exceeds the minimum required leptosperin and MGO concentrations set by UMFHA. As a result, consumers can buy from PURITI with confidence knowing that we are only selling 100% genuine New Zealand Mānuka honey.
PURITI also includes 11 separate anti-counterfeit measures within our packaging - we provide absolute quality assurance to our customers. As a sacred product of New Zealand, we want to ensure customers receive the best level of quality that PURITI can offer.
If you’re looking to buy high-quality, genuine New Zealand Mānuka honey online, the great selection of items at PURITI will be the perfect place to browse an extensive range of premium products.
Buy our Mānuka honey online for all your wellness needs.
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